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Opinion

Why is TikTok so popular?

12-Jul-2021

By Richa Rajendra

Source: Online Tech Tips

TikTok is one of the largest social media platforms in the world and is continually expanding its user base. This is why so many people are still addicted to TikTok and why it will not be phased out anytime soon.

 

TikTok is a popular app that doesn't require any explanation. This social media giant that specializes in short-form video has stepped in to fill the hole left by Vine. None of the global social media behemoths have been able to fill the hole left by Vine's collapse. Until TikTok came along and did a lot more in an even better way.

 

Musical.ly was the first app to implement this on a broad scale to give credit where credit is due. Musical.ly allowed users to borrow audio tracks and music from other huge media sources such as songs, comedy tracks, and movies, something that was previously frowned upon and even considered plagiarism on sites like YouTube. People can now pretend to sing it, dance to it, or make jokes about it. TikTok not only followed and added this feature, but they also purchased Musical.ly. As a result, they were able to eliminate their major opponent. Other social media behemoths were only later made aware of the potential of this new strategy.

 

TikTok belongs to ByteDance, a Chinese firm. This is a combination of two applications: musical.ly and douyin. TikTok is exceptional because it is the only internationally successful Chinese social network with an appeal encapsulating the West.

 

Young people yearn for brief distractions and micro-entertainment. This is one of the main appeals of TikTok. Fun, short, trendy videos. People can follow other accounts to get new content from their favorite creators. When you first open the app, you're greeted by a TikTok that begins to play. This is the "For You Page," where TikTok's algorithm proposes TikToks for you. You swipe up to go to the next TikTok. Swipe right to reveal the account that uploaded the current TikTok. 'For You' stream that shows a random selection of additional videos. This method creates a continuous stream of new things that monitor and fuel the app's highly addictive nature. The "For you" feed is useful since it shows you user content that you might not otherwise see. This is most likely another reason why TikTok is so popular. The program TikTok also has the standard features that you’d expect from a social network including direct messages and the option to “like'' videos.

 

When you compare TikTok to other digital media platforms, it's easy to see what makes it unique. TikTok, like YouTube, is a video-only platform. Similar to Facebook and Twitter, TikToks is mostly read through a "feed" of short, digestible posts. Rather than creating "friend" or "follower" networks, the default method of discovering content, similar to Netflix, is to use the recommendation system. TikTok, like Snapchat and Instagram, can only be generated on a mobile phone, making it appealing to younger people who are more at ease with their phones than with computers.

 

TikTok is also a great platform for making memes. Audio from previous videos can be utilized to give someone else's concept a distinctive spin. It's the most recent platform for turning regular individuals into viral sensations. Loren Gray, who has over 38 million TikTok followers, is one of the most popular users right now.

 

Even though we've covered the fundamentals, the only way to properly understand TikTok is to use it.


 

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