The senior Vice President of Customer Experience and Retention of Allstate Insurance Company, Barbara Higgins visited Deerwalk Institute of Technology to deliver a talk program on April 17^th, 2014. The program started at 10:30 am in the Lhotse Hall. The students from DWIT along with the employees from Deerwalk Services attended the talk program. She began her lecture in an amazing way. She drew pictures, visualizing her career on the white board in a successive order, so everyone easily understood about her career and somewhat about her life. While giving her self-introduction, she discussed about her studies and experiences. She mentioned that she had completed her Bachelors of Science from Cornell University’s Hotel School and Masters of Business from the University of Florida’s Warrington College of Business. She worked for the World Disney Company for 18 years, being Vice President for some years. Later, she became the Vice President of United Airlines in 2007 for 3 years. After leaving United Airlines, she was offered the position of Senior Vice President at Allstate Insurance Company where she is currently employed. According to her, she is enjoying her job as she is able to impart happiness to her clients. She mentioned three major factors that make an organization successful, namely, Satisfaction, Complaints and Operational Metric. Higgins is an inspiring lady with more than 25 years of experience in operations and market research, brand management and has an impeccable leadership quality.  She has been invited to many Universities as a guest lecturer. Through her non-profit board membership, she has also been active in her community. She also talked about marketing strategy, business strategy, strategic planning, pricing, management and much more. She believes that the products should satisfy the customer’s choice and only then people will be willing to pay a higher than reasonable price without any complaints. She also said that the customer’s complaints can be a key factor for the improvement of future products. She was quoted saying, “When we see the pleasure and a smile on the face of our customers due to our job, we can breathe the air of satisfaction and that is considered as our success.” The program was followed by a short Q&A session. When asked about what she considered are the key points while handling the customers, she replied that one should know about the customer’s choice and needs. The program which lasted for an hour, ended at around 11:30 Am. When asked to one student about the program, she mentioned that it was quite motivational talk and a great help to the students, who were looking to develop their leadership qualities.